As a 5 year old wanna-be health field copywriter...
I stood before my father's superman poster at his alternative health clinic in London UK.
Looking up at that mighty super hero, I wasn't sure I was smart enough to understand the caption.
But with all my conscious intent I battled with it.
Superman held two plates of food.
One full of junk food.
One full of healthy food.
The caption read:
Eat to live. Don't live to eat.
How profound.
How dumbfounding for a 5 year old.
None the less...
I was imbued with a sense of choice. Good vs Bad. Healthy vs Non-Healthy.
And I was intent on getting smarter so I could understand those obscure captions I saw on posters.
As a naturopath, my father taught me about health.
In my marketing profession I applied myself to direct response copywriting.
Now as a copywriter in the health field, I still am no genius at making cutesy slogans for bill-board advertising...
...but I am able to weave a story in the mind of the target audience and compel them to buy your product right then and there, or at least click to the next page...
Check out my health copywriting pages:
- How I became a Health Copywriter
- 3 mistakes that Health Copywriters sometimes make.
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