London Riots of August 2011

"The London mayor, Boris Johnson, is apparently not considering cutting his holiday short. Kit Malthouse, the deputy mayor for policing in London, said [his] return would "kind of reward" criminality."

That man has got to go! Kick the scum bag out. And Kit needs the sack. The London police may have killed a man and all hell's a breakin' loose. This is just the start of things to come

And Politicians will attempt to turn a blind eye and do nothing since taking responsibility, taking action and cutting your holiday short would be 'kind of rewarding' to criminality.

The only way out of the coming mass social destructions a...nd riots is for people to recognise and uphold the prime law:

No Force, Except in Self-Defense.

Do not start violence, do not initiate. But by sure as god's will and universal abundance, defend against force with force.

I wonder if the investigation will end up another cover up or if we'll actually find out what really happened with Mark Duggan and justice brought against those police. Surely all those friggin CCTV's in the streets could have picked up a g...un fight if that really happened.

And when the news says "the violence and riots is nothing more nothing less than opportunist criminality" - that's bullshit. The people are mad as hell about a hole bunch of things, and they're simply not gonna take it anymore. No they should not initiate force. But government has initiated force on the populace for long enough. Anything can be a catalyst. And a man shot dead by police is a pretty good catalyst.

Your Life Quest as a Self-Leader

If you are familiar with Neothink, then you will recognise the perspective of this article written 2006, about becoming a 'Neothink Self-Leader'...

Your Quest: the Strong and the Gentle

My short story written years ago called "I Am Earth's Survivor" has received powerful and touching reviews and has drawn more people to our concepts and quest.

As Self-Leaders we accept a certain code of thought and action.

Those that visit here without the clear intention of being involved with the growth of Liberty, will not be part of the Globerati's adventure.

The rest of us.... Oh, the rest of us... that peer through the Globerati's Looking Glass, are at the very germination stages of a new movement.

A movement of integrated networked Self-Leaders.

The first question that each Self-Leader asks themself is simply 'do I hear the calling?'

But I am not writing this article to paint that picture.

Right now I pose the 2nd and 3rd questions that a rising Self-Leader asks of themself.

* How often am I mindful of my quest to fulfill Self-Leadership?
* How willing am I to maintain action on my quest?

Mindfulness and Willingness.

Your behaviour at all times, even your thoughts, and your feelings, at all times, count towards:

* the digital +ve bits accruing the necessary perspectives and power,
* or powerless -ve bits diminishing our power and losing our time.

This is the good fight to be fought, and I personally fight this as much as I can, and am prone to laziness, haziness, and irrational choices, but I know one thing for sure.

I am growing!

Every moment I feel the self-responsibility to make a difference, to write, to add to the combined efforts of Liberty across the Internet, to study and create for the greatest battle. The War of Two Worlds.

Time is against us. Yet the power is in our hands.

It is those tiny 10 second miracle choices between +ve power bits and -ve diminish ment bits where this battle is won or lost.

When we have that clarity and power for ourselves, I believe we will rapidly rally to act on those things that really matter for the eternal life and happiness that awaits us.

Our golden sunlit Neo-Tech World... the Supercivilisation... the Civilisation of the Universe.

Your Life

It is the 10 second choices, and the smallest of actions that build towards the totality of YOUR life, your value creation, and your degree of happiness experienced.

Your Light

You have a torch, we are the new illuminati, meaning those that bring light.

* Lucifer was the bringer of light, and religion teaches that he was exiled from Heaven.
* Prometheus similarly brought humanity knowledge, and was tortured because of it.
* Socrates stood fast by his principles and was killed by the Establishment.

They were punished for it, but they were not defeated, for they passed on the torch.

We however are not here to accept death or to lay down to the establishment.

Your Treasure

Because now humanity stands at the threshold of Biological Immortality.

Biological.... Immortality.... whew, the view from that pinnacle must be sure worth the climb, right?

You and me, my sisters and loved ones, and yours, those around you, just look at them, look into their eyes, feel your emotion, your conviction, your commit ment and dedication.

Your Task

In Earth's final war, being a Self-Leader, you are a new illuminati and you have a torch.

Out of self-sacrifice? No, our torches burn with the strongest Selfishness possible. For life eternal and the greatest happiness for ourselves and all those we care about and love.

"We do it for us by doing it for them."

Those three Self-Leader constant 10 second miracle questions:

1. Do I hear the calling? Do I DESIRE to increasingly become a Self-Leader for the purpose of happiness forever?
2. Am I MINDFUL of continuously looking for those 10 second miracle windows of opportunity to develop, acquire, and use my Self-Leaders power?
3. Am I WILLING to develop and apply my Self-Leaders power?

Your Vision

Sometimes I become mesmerized by a handful of people that are sitting with each other, in social conversation, 'enjoying' themselves, and I feel a mixture of things including wondering what that same group could accomplish if only they felt our Self-Leaders quest.

Then I experience the wonder of what grass roots Liberty efforts will become.

Now as you kick back for a few minutes and enjoy this simple message and short movie below, let your mind carry you to touch within your deepest held values and wax stronger your focus on what is important.

Your Time

Your one brief flicker in all existence, or your bag of gold with which to buy infinity... What are you committed to?

*What takes your time and attention?
*Where would you prefer your focus to be?
*Do you feel progress is too slow?

Are you scrambling to get things straightened out enough so that you will be able to really Get Involved with the adventure of contributing to Self-Leadership whilst profiting yourself?

Read what plifebarry sent me. It contains a demonstration of the conviction that is required, as well as some good self-questions.

Plifebarry's email

I started up the contract work in the communications industry. I have been busy from sun up to sun down and then some.

But I feel energy driving me forward through this temporary window of time to labor.

The dedication is more overwhelming than I Imagined.

No matter what I do I can only think about Neo Tech, Your Projects and the people on this planet.

When will this happen? What is my role in this?

How can we do this on a limited budget? The evolution of a revolution is here.

Prosperity is our tool.

Dedication to reality is the hurdle for us all.

What will wake us all up?

The masses need to be unplugged from mysticism.

The perceived freedoms are our illusions.

How do we wake minds out of a dogma coma?

Our Society must arise and become one.

The energy is here......

--end of plifebarry's message-

Excitement is Overrated (self-sabotage and what to do about it)

3 people in my life have recently shown the same limitation.

A limitation which comes largely from over excitement.

Why is excitement a limitation?

Because it inflates ego beyond reality, distracts from responsibility and sets you up for a 'reality check' that feels unfair, frustrating or disappointing.

A mega-list of things to do that extends beyond your comfort zone may have the effect of wearing you out in the short-term, and thus nothing much gets done at all.

The trouble with excitement about the future is that the excitement exists now yet the object of desire does not. If there is doubt about achieving the dream as fast as you want and as fully as you want, then the doubt creates inner conflict.

And conflict blocks manifestation.

If the aspiration, dream, goal or experience is kinda far off.. whether it be a long time to wait (a big complicated goal with many steps) or something that also extends beyond one's comfort zone... then inner conflicts serve to sabotage the enthusiasm.

Yet enthusiasm (en-theos) is to be god-like.

And excitement is one of the rewards and purposes of life.

“Far better is it to dare mighty things, to win glorious triumphs, even though checked by failure...than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” - Theodore Roosevelt

So what to do?

How to find the balance of excitement and composure that successfully leads to action and fulfilment?

The Ant, the Grasshopper, the Deer, and the Opossum

by Galen Mitrzykby Galen Mitrzyk

Many people from the North know the story of the ant and the grasshopper.  It was made into a movie.  The basic idea is the ants prepare for the Winter, the grasshoppers (hopers) don’t.  Their strategy is to take what the ants have prepared.
 
This allegory, as profound as it is, can be expanded to include the deer and the opossum. 

• The deer stands in the road unaware that the lights transfixing it are of a fast-approaching car. 


• The opossum embraces death by feigning death in the middle of the road.

 

Have you ever wondered what you would do if the electricity, water, and telephone were all shut down and the delivery trucks stopped delivering? 

If you think about this for a minute, it should be clear exactly how vulnerable we are to such a disruption in the services on which we depend for our survival.
 
The situation is fluid, so there are no guarantees.  There is still the possibility of divine or benevolent ET intervention. 

That said, my research indicates that just such a disruption in vital infrastructure is possibly planned/coming this Fall to a planet near you.
 
There are a dozen different scenarios on the table that would lead to death and destruction of biblical proportions.  Global economic collapse, the close passage of Nibiru, another false-flag attack, solar flares, a global plague, and a shift in the axis of rotation are just some of the possibilities for the near future. 

The period from 9-11-11 till 11-11-11 is the time of greatest peril.
 
The worst case scenario is a shift in the axis of rotation.  This has happened several times in the Earth’s history, most recently as mentioned in the deluge story of the bible.  If the worst does come to pass, expect lots of earthquakes, volcanoes, tidal waves, wind, and ash in the air.
 
If you want to survive this, if it comes, you should do some minimum preparation now. 

Make sure you have access to clean water (some water sources in volcanic regions will be contaminated).  Store enough food for at least a month.  I wouldn't recommend rice or anything else needing to be cooked.  Storing beans and grains like lentils, quinoa, and garbanzos that can be soaked rather than cooked is a good idea.  Seeds such as sesame, pumpkin, sunflower, and flax should also be included.  Dried fruit like raisins and prunes, nuts, and chocolate would all be good.
 
You’ll want to be able to build a fire.  Matches, lighters, magnifying glass, and Vaseline-soaked cotton swabs can all be useful.  Kerosene/diesel gas lanterns work well for light and use very little fuel.  Warm clothing is also recommended.  Stocking up on some basic hand tools and supplies to rebuild is also prudent.
 
This is just a short list to get people thinking about what they might want to do to prepare.  If people have a sense for what might happen, they will have a much better chance of surviving a catastrophe that will claim many lives.  We need to rely on and provide for ourselves but also need to be able to work together.
 
Grasshoppers need to understand that they can’t expect the ants to care for them when they knew what was possible yet chose to do nothing.  Deer need to understand what might be just over the horizon and get off the road and join the ants.  Opossum do no harm if they decide this is their time to leave this mortal coil.
 
The end date for the possible coming upheaval is March 21, 2013.  Between now and then, be wise, keep your wits about you, be at peace with yourself and others, and expect the unexpected.

Blessings – Galen Mitrzyk

What Is Your Why? (crucial ingredient for manifesting success)

What Is Your Why?


Today I received delivery of a new guidebook for the manifestation process based on an audio series called Your Wish Is Your Command...

I had expected a thin booklet of key points but this is a comprehensive fill-in-the-blank workshop program. For $10! Check it out here:

Just flicking through it and having been listening to the audio series Your Wish Is Your Command recently (yet again), I made a new epiphany about the "Training Balance Scale"...

• 99% of success comes because of the thought side also called the 'why' side.


• Only 1% of success comes because of the action side also called the 'how' side.

Well, I have to confess that until recently I thought it was the other way around...

I believed that the 'why stuff' is pretty obvious and straight forward. I thought that what I needed to spend time on was the 'how' stuff. How will I achieve it? How can it be done? How will I succeed with this that and the other...

Well, turns out I had things back to front.

It wouldn't be the first time.

And although I'm not completely comfortable with the idea, I do definitely now see much more clearly how the 'why' side is so incredibly crucial... and yes, definitely something that should be focused on MORE than the 'how' side.

Sure, we most certainly need to plan, learn, act, create and review.

But those factors of 'how' we do something no longer to me seem like the main things to focus on.

The reason is simple:

Because it's actually the 'how' side that is simple. It's just about process. And most projects can be broken down into the steps of success in just a matter of hours of research.

In Viktor Frankl's book Man's Search For Meaning, he describes that patients who lost hope soon succumbed to illness and death. Yet as long as people believed in the meaning and signifiancce of their hardships, they could endure and live on.

That to me speaks directly to the Training Balance Scale.

If your 'why' is big enough, the how doesn't matter.

If the dream is big enough, the facts don't count.

Why you do something is more important than how.

How To Create Burning Desire

I also realised today that the 'reason why 'relates to 'getting a burning desire'...

Those of you in the know, understand Napoleon Hill's advice to 'define your dream and get a burning desire for its achievement'.

We now understand why Kevin Trudeau emphasises the duration of setting emotional intensity on the object of your desire.

He also explains (in Your Wish Is Your Command) why having specific objects of desire is not the 'best' way to set goals, contrary to most other 'gurus'. And now I understand more fully the reason why.

Because by looking at the desires beneath the surface of the actual objects, we enter more into the spirit of meaning and significance for those things.

I.e. We more fully embody and resonant with the 'reason why' we want those things which builds up the emotional intensity.

Rather than simply wanting the Aston Martin DBS (as I so very much do) what I need to focus on more is the meaning and significance of that object of desire.

The status. The comfort. The symbol of personal success. The feeling of security and abudnance. It's not about the car. It's what the car means to me... the reason why the car is significant to me.

And that's the right vibrational intensity of desire that, according to Kevin and according to the Law of Attraction, will help bring that experience into my life, whether it be specifically from owning an Aston Martin DBS, or some other car.

Emotional intensity represents the frequency of vibration that will attract the objects of desire into experience.

It's the feeling I want. And feelings relate to reasons why. Not to 'how' or even exactly to 'what'.

And when I emotionally feel a strong intensity of why I want something... then as per the Law of Attraction...

"when you really want something to happen, the whole universe conspires so that your wish comes true". - The Alchemist

The point of the Training Balance Scale is that when the why is great enough, you will magically or relatively painlessly find, discover or 'attract' the 'how'.

So...

Take your list of things you want to do, have and become... and consider why you want them.

What will they give you or facilitate for you that you don't already have?

What is YOUR why?

And...

Is your why BIG enough?

Meaning, is it clear enough, it is intense enough, is it exciting enough, is it inspiring enough?

I'm going to be focusing on the intensity of my reasons WHY I want things and the meaning and significance of WHY I want them.

If you haven't already picked up a box-set of the Your Wish Is Your Command CDs, contact me for priviliged arrangements.

And I do also very much recommend the new guidebook too.

What would I do if money was not an issue

If I had Bill Gates' kind of money.

You know, Billions of dollars.

Money with a capital M...

What do I do?

Well, first of all I sell the US Dollars and move most of it into stable currencies which for the time being include the Norwegien Krona and Canadian Dollar. I also put much of it into Gold and Silver and other precious commodities.

Because let's face it. The US Dollar isn't worth the paper it's printed on. Literally.

But that aside.

I take care of a bunch of basic Lifestyle Design matters, including a new wardrobe, nutritional supplements, spending money for lavish fun and [ ].

Beyond those immediate basic items I would quickly employ a full-time Virtual Private Assistant to help me with daily logistics such as travel plans, and also appoint some full time web-staff to support my website development so that I can focus on research and writing rather than so much on fiddly web development stuff or basic website promotion (which is time consuming and not a thrill for me).

And the website fits in with my life purpose of contributing to the rise of Civilization 2.0... helping to "organize the world for freedom". And as such my website is designed to empower people with tools, insights and opportunities to live their dreams.

Because the more people that live their dreams, the less the system will rely and depend on all of the negativity that perpetuates a corrupt system.

I also ensure that certain special people in my life are wholly supported with the right resources for moving ahead with their own ambitions, helping them live their dreams. Those people in my 'inner circle' so to speak.

I also get onto a full schedule of receiving personal tutors on a range of subjects, from mathematics and physics through to health, business management, creativity, art, you name it. I want private tutors through which to learn and enjoy various learning opportunities for fun and to improve my effectiveness in all areas of life.

I also travel the globe to meet individuals and attend seminar events and grow my network, my circle of friends and my experience and expertise on various interests that serve to fulfil my purpose of contributing to the rise of Civilization 2.0.

And I give up the traveling backpack and go for a lighter personal luggage case with just the bare essentials of fresh clothes and my digital gadgets. Anything else needed can be bought at each location I visit and delivered via the arrangements of my Virtual Private Assistant.

I rent luxury cars at each location so I can get around comfortably, quickly and easily. I also buy properties at key locations which at present I have in mine for Cafayate, Argentina; Berlin Germany; London UK; Toronto Canada and somewhere in China once I visit.

These properties will be available to my inner circle for running workshops or various other programs around the world, all geared towards my purpose of contributing to the rise of the new world...

• Supporting people to live their dreams.


• Abandoning the clutches of a failed Elitist system.


• Empowering people through the tools and techniques available on my website and through trained facilitators.

And I realise that I don't need Bill Gate's kind of money to achieve all that.

In fact, I am progressively building the opportunities to actually achieve all those things within the next 5 to 10 years.

From my basic material requirements to the contributions I want to have and the life-learning I want to continue.

I will live my dreams.

And so will you.

But first you too must define your dream. Then, you must get a burning desire for its achievement.

Are you with me on this?

Leave comments below.

The Lifestyle Alliance

See www.gavrielshaw.com/alliance

About the Lifestyle Alliance

I struggled for 12-years wondering how I could introduce and explain what had to be kept secret...

And a few trends are now converging that have allowed me to break the silence.

But still...

...without personally discussing this with you by phone (or best yet in person), I am not sure what to show you first to introduce it, because... well, there's so much involved here.

Some of it might not interest you, and that's fine. Whilst the rest will blow your mind and potentially launch you into a new world of opulence, luxury, achievement, health, romance, and more.

Plus... I don't yet know you from adam (unless I do and you have my phone number, so call me already!)

Here's what I suggest we do...

As a first phase, to introduce you to the group that is opening up the global life advantages of the rich, famous, and secretly successful, I need to know if you agree in general with at least some of the ideas and areas that are involved.

The following links go to recordings of a new US based radio show. These are funny in places, scary if you've not been exposed to this type of information before, and incredibly informative.

(This is not going to show you the major advantages of the group, nor explain the wealth and lifestyle opportunities that are immediately available... but depending on your reaction, I'll know if I should invite you to the deeper information.)

Go to the page http://www.ktradionetwork.com

Browse around, watch the most recent episode.

Then just send me an email letting me know what you think.

Depending on your response, I'll decide on the appropriate next items of information to give you full access to connect with the group.

If of course you find this stuff completely uninteresting, then that's 100% ok with me. Just stick around for whatever other practical Lifestyle Design info comes available here on the site.

Here are the 3 podcasts to choose from: (of course feel free to browse around the website too)

Here are some suggested topic pages on KT Radio Network.

Economy http://www.ktradionetwork.com/tag/economy/

Health http://www.ktradionetwork.com/tag/health/

Wealth http://www.ktradionetwork.com/tag/wealth/

Goals http://www.ktradionetwork.com/tag/goals/

New World Order http://www.ktradionetwork.com/tag/nwo

Or just browse around the archives http://www.ktradionetwork.com/category/show-archives/

Let me know what you think of what you hear on the recorded broadcasts by email or in the comments section below.

The Success Matrix

From my 2007 to 2009 website www.success-matrix.com

You can clarify,organize, and control your success in every area using current technology and technique. And success-matrix delivers the goods...

Bringing you 2d outcome charts, 2d picture mind-maps, 3d personal brains, logic diagrams and text hierarchies...

...giving you success advantages that have been collected over a decade from many areas of life - both personal and business.

Hobbies
Projects
Passions
Lifestyle
Desires
Memories
Check-lists

Presented visually and structurally in several different formats of modern information management.

If this type of stuff interests you, then success-matrix will prove to be one of your most cherished discoveries ever.

About the Success-Matrix

"THERE ARE 2 SIDES TO SUCCESS..."

Business success, and Personal success.

You'll need quite a big 'manual' for all that won't you?

Actually no you won't.

There are also 3 types of people. Those that can count, and those that can't.

That was a joke told for a purpose: - You see, we can divide life and success into formulas, categories, etc yet we are only ever creating one model, one view, one perspective.

Time consuming isn't it? Does success have to build so slowly?

You have probably got many little pieces to success already from philosophy books... religious books... self-help books... business books, etc.

But what about an easy road to the grand picture?

YOU probably already know...

....that Mind-Mapping is a great tool for brainstorming, organizing information, and even project management right?

So Im going to give you access to The Success-Matrix - an inter-linked matrix of mind-maps that will save you time, money and effort. It puts immediate power at your finger tips for EVERY major important area of your life, guaranteed.

And this has never ever been done in history before. It wasn't possible until now as you'll see.

For years my readers wanted to know my deepest secrets of success.

Fact 1: In 1999 the average person received more information on a daily basis, than the average person received in an entire lifetime in 1900.

Fact 2: Half of what is known today was not known 10 years ago. World knowledge is doubling every 18 months.

You start to wonder how can you remain competitive, attractive, competent, and successful?

"Knowledge - Immediately Available And Useable - Is Power"

Inside the Success-Matrix you are accessing tightly connected information that explodes your effectiveness because you don't have to read and remember books worth of stuff. It's all right here in the Success-Matrix.

For you and I that demand a way to juggle and maximize the many areas of life, I am gradually building a huge Success-Matrix.

"Save Time And Money, Gain Power"

The Success-Matrix saves you time and money by putting at your finger tips the very best insider knowledge, tools and techniques for maximizing success in all of those areas as efficiently as possible.

Without it, life ends up feeling boring and slow.

The secrets that you learn from my painstaking work will astonish you. You'll rapidly improve your life success through the power of knowledge at your fingertips.

Do You Want To Check It Out?

I'm going to give you all 5 Success-Matrix maps 100% Free
You'll also have further details on the latest mind-blowingly Success-Matrix developments and a chance to get access to areas of the full Success-Matrix you are most interested in for peanuts on the pound.
 
Note: "In the last 20 years, working time has increased by 15% and leisure time has decreased by 33%." Having the Success-Matrix allows you whatever balance between work and play you want because knowledge is now at your finger tips for all areas of life, personal, business, social, creative, health, etc, covering everything that you Do. Think. And Feel.



Simply register for updates for the Creative Process on this page and you will recieve free access to all of the success-matrix mind-maps.

The Strangest Business Meeting

I just had the strangest business meeting ever.

It went on for an entire hour.

Has very substantial money involved.

But:

We didn't talk about business goals.

Specific projects.

The market.

Or the product.

We didnt talk about investment.

Measures of success.

Or action steps.

We spoke about my dreams.

My aspirations.

Things I want for my Life.

The contributions I want to make.

Experiences that are meaningful for me.

The people I care about.

The meaning and significance behind what this big business project will mean.

But nothing specific about business per se.

I'm reminded of this passage By Edward Markham...

"We all are blind until we see
That in the human plan
Nothing is worth the making if
It does not make the man.

Why build these cities glorious
If man unbuilded goes?

In vain we build the world, unless
The builder also grows."

Truly we are entering a new phase in humanities evolution.

...Where our dreams and aspirations become the central focus of why we bother doing anything at all.

Including... and especially, business projects.

Where YOUR dreams are the topic of initial business project meetings.

Today's meeting was the best 'business' meeting I ever had.

Im going to pay it forward and help people define their dreams at the start of my business meetings with them.

So, what do you want?

Because as my homey Napolen Hill says:

Whatever the mind can conceive (our dreams)
And bring itself to believe (positive expectation based on clarity, experience and reason)
It can achieve.

So here's a suggestion:

If you too would like to participate.

To share business projects and ideas with the focus on helping define and achieve our respective dreams...

Then make the decision, get in touch with me, and we'll make it so.

System to track to-do's, ideas, visions, time management, etc

Q: Gavriel....what system do you use to track all your 'to do's', ideas, time management, visions, etc....

Answer:

My current programs are available on my site, although I'm updating everything towards a monthly low cost membership.

But for the time being, do you want to ask me some specific questions and I'll give you my ideas?

For to-do's nothing works better than on paper.

To-do's related to specific projects should be listed on a project sheet.

Random to-do's are just kept on a to-do list.

Keeping it on paper soon shows areas of procrastination.

Again, if to-do's are related to a bigger project outcome, then they should go separately onto a dedicated project sheet for that project.

You can't work on too many projects at once (that's key to time management). And have a list of things that you want to generally do or stay mindful of as possibility for doing.

This list is different from the one-off random to-do list. This is best done on a print out of a weekly schedule, showing all days of the week.

That's already getting confusing without actual demonstrations and it's all coming together for my new membership product and the stuff I'm delivering in the workshop on sunday in Toronto.

Wish you were here ;)

Self-Empowerment Experiences Through Traveling

My Journey:

Ever since dabbling in hypnosis at 11-years old (with 2 books that a friend and I bought with our paper delivery money) I have been on the great journey of self-improvement.

I have focused both on the rational process and procedures of goals, time management, skills, etc... and also the 'spiritual' areas of inner peace and deeper life meaning.

I have spent months with monks in Thailand, traveled 3 of the past 6 years, seeing 5 countries in South East Asia and 14 countries throughout the Americas from Argentina through to Canada.

After the year in South America I decided NOT to get on my return flight back to the UK... because at that point getting better at applying the Law of Attraction in a highly practical and realistic way...

A way I had learned from a recording of a $10,000 seminar... the most insightful and useful personal growth audio program I've ever heard (and I've heard most of them) called "Your Wish Is Your Command".

And it was working...

I remember the moment of discarding my return ticket. It was a truly liberating experience. No deadlines. No boundaries. Just the open road and the application of my mind.

And I'm ready to share my story.

During the year of South American backpacking I multiplied a modest savings account (my travel money) on the stock market - and felt financially freer than I had at any time in my life.

...including my early-20s when I manifested the highest paid job of all of my friends including chauffer driven sparkling Mercedes' that took me home every night from London's investment banking skyline...

(My friends were mesmerised. I was clearly on to something with all these personal growth tapes and books)

...to my mid-20s when I took off for a year-long career break traveling South East Asia...

...to my late-20s when I rose quickly through management positions in corporate London and reached Head of Marketing reporting straight to the company Chairman, yet I had no real qualifications at all, except for my ability to focus my mind and break through limitations...

And now with 16 months traveling across Argentina, Bolivia, Peru, Ecuador, Colombia, Venezuela, Panama, Costa Rica, Nicaragua, Honduras, Guatemala and Mexico...

...'tragedy' struck in the US (what irony!)

Just at the height of my new found personal and financial freedom, this year in March, a turn of events led me to lose my Apple MacBook Pro (my data), my iPhone and (drum roll) nearly $30,000 in the stock market.

Ups and downs... all the while developing clarity and mindfulness of the creative process for manifesting what we 'vibrate'.

I understand why those things went wrong because of some crucial concepts that have 'clicked' for me by listening and re-listening to the audio program I mentioned above, "Your Wish Is Your Command".

It was that program which made me understand I had the power to discard my airplane ticket and forge ahead on my dream of perpetual travel.

It was that program which helped me land a win-win a client project for $10,000.

And through that program I also understand how I sabotaged myself with the stock market losses - the deep learning I needed and thus the solution for how I can make it all back and grow in my successes with confidence no matter what obstacles get in the way.

I will share my new insights in our upcoming 'creative manifestation' workshop.

Hello Champion! Review of the Dr Coldwell Seminar

Dr C had us all crying with laughter all the way up to lunch time, after which he brought things in for a landing by hammering his key points home over and over again so that they stick deep.

Well worth the time to attend and the buzz in the room was awesome. A very high vibration event.

Dr C pointed out that only 0.8% of people are willing to invest in their own success, their own education and personal growth.

And that the main cause of failure if, well, YOU, and your fear.

That the main cause of success is not hard work, education, or anything else other than primarily and fundamentally 'feeling good'.

Emotion creates motion so when we Feel Good Now we will find the inner meaning, significance and natural motivation to get moving our self and get things moving in our lives.

That leads to us finding the right education, the right projects, applying effort in the right ways, to achieve abundance through many successes.

Dr C covered much much more and I hope you get the chance to see him live and experience the Dr C effect for yourself!

Test audio post

This is very exciting for me.

For the longest time I've wanted to have an audio (podcast) type component for the website.

Now I have have a nice set-up for doing short audio podcasts that get published on the site moments after I record my little 'rant from the road' using my iPad.

Here's my 2 second test podcast...

[podcast]http://audioboo.fm/boos/432872-test-audio-post.mp3[/podcast]

Download or Listen

Designing Order Forms

Here's a great piece by legendary copywriter Clayton Makepeace on order forms.

Are Your Order Forms Killing Your Sales?

By Clayton Makepeace

In this issue:

• Response Device 101: The Four Types of Order Forms and When to Use Each One …
  
• 12 Qualities Great Order Forms Have in Common …
  
• The #1 Blunder Marketers Make With Their Response Devices …
  
• And MORE!

Dear Business Builder,

Can you believe we’ve published 213 issues of The Total Package without so much as a whisper about how to create response devices (order forms) for maximum response?

Go figger.

OK, so order forms aren’t sexy. You’ll probably never see a long thread on a copywriting forum about “My all-time favorite response devices.” Or “World’s greatest order form writers.”

But when done intelligently, these afterthoughts of the direct response copywriting world can be response-boosting dynamos. Done poorly, they can cost you response points and lower your average sale – or worse, make ordering next to impossible.

So today, let’s consider the humble order form …

Four Basic Types of Response Devices

First, there’s the catalog order form – typically a grid that allows customers to tell you how many they want of a particular item. You’ve seen a gazillion of ‘em. Nuff said.

Second, there’s the soft offer order form – the kind Boardroom and Rodale are famous for, and that are often used in both B2B and B2C lead-producing promotions.

The best ones are simple postage-paid Business Reply Cards (BRCs) with headlines like, “FREE 60-DAY PREVIEW: SEND NO MONEY NOW!”

Because the BRC has the customer’s name and address printed on it, he doesn’t even need a pencil to order: He just detaches the card and drops it into his mail box.

Third, when you want your prospect to take more time with your offer – as in sweepstakes promos for magazine publishers or book club promotions – order forms with involvement devices are an excellent choice.

The classic Publishers Clearing House response device is a perfect case in point: You select magazines from a sheet of stamps and then lick and stick the appropriate stamp for each magazine you’re ordering onto the order form.

Prospects pour over that stamp sheet, agonizing over each decision, and ultimately talk themselves into ordering more magazines than they otherwise would have.

And fourth, there are the kinds of response devices we use when selling newsletters and health supplements. These are typically longer-copy response devices. If the prospect intends to order by mail, they require that he have a writing implement handy and that he complete the order form and return it to them in the postage-paid Business Reply Envelope (BRE) that came with the promotion.

Because it’s the type of order form I use most often – and because it incorporates all of the qualities that contribute to an effective response device, let’s take a look at how a long-copy order form goes together …

12 Qualities Great Response Devices
Have in Common

Just as I think about my “headline” as being comprised of several components – the masthead, the pre-head, the headline and the deck – I try to think about my response device as being one component of a larger whole. Let’s call this “whole” “The order spread.”

In most of the promos I write – mostly Slim Jims, bookalogs, magalogs and tabloids – the response device occupies part of the inside back cover. But when prospects look at your response device, they’re not seeing just one page. They’re seeing a spread, including the facing page.

That gives you plenty of opportunities to reinforce the purchase decision and relieve risk.

That said, let’s think about some of the qualities great response devices – great order spreads – share …

Click Thumbnail to View Full-Size

1. The Order Spread Must LOOK Inviting: If your order device looks confusing and/or hard to use, you’re going to lose sales.

2. Dimensionalize The Tremendous Value You’re Offering: If you’re offering bonus gifts, show them – and include bursts that state their value. If you’re offering a discount, add the maximum discount you offer to the total value of your premiums and put that startlingly large number up in lights.

3. Include Plenty of Credibility Elements: Remember – you can never know when each prospect will see your order spread. In fact, some studies have shown that your response device may be the first thing prospects look at.

Making sure you have testimonials or other credibility elements – devices that prove your product works – can go a long way towards drawing the casual scanner into your copy. And of course, adding credibility elements next to your response device can also help shove the undecideds in your audience off of their fences.

4. Give Customers More Than One Way to Order: The last thing I want prospects to do is decide to order by return mail. Too much can happen to interrupt the sale. They’ll have to go find a pen or pencil. They set the order form aside to order later, then forget.

I’d much rather they call my Toll-Free number – that way, not only are they more likely to order right now, I can script my customer service people to upsell them to my best (largest) offer.

That’s why it’s a good idea to include your Toll-Free telephone number in several places – and include a picture of a telephone – on each order spread and especially on your order spread.

You may also want to try offering a Fax Hotline – prospects who don’t want to call can get faster service than if they ordered by mail simply by completing the order form and then sending it by facsimile transmission.

5. Emphasize Your Lightning-Fast Delivery and Outstanding Customer Service: Anyone who’s ordered anything as the result of a direct response offer knows the old saw, “Allow four to six weeks for delivery” by heart. Many consumers just assume that it’ll be weeks before they receive your product – let alone begin benefitting from it.

So if you ship the next business day – and especially if you have testimonials from happy customers who received their order in two or three days – including this information can help defuse a possible objection to ordering now.

6. Make Your Guarantee Easy to Find: Billboard your guarantee by placing inside banknote borders (as in the example), or by presenting it as a personal letter from your advocate, or by setting it up as “My Personal Promise to You.”

7. Add an Urgency Motivator: Ideally, I like to do this two ways: First, with boxed copy on the facing page showing a free gift my prospect gets for ordering now, and second, with a checkbox on the response device itself:

I’m ordering within ten days – please remember to include my copy of Build a Better Brain – a $19.95 value, FREE!

8. Always Include Your Street Address: Seems like a small thing; I know. But reply envelopes get used or lost. That’s why I include my client’s street address on every spread and especially on the order spread.

9. Give Your Response Device a Name: It’s never an ordinary “Order Form.” It’s a “Free Gift Certificate” … or “Special Introductory Offer” … or “$326 Savings Coupon” … or anything else you can think of to give it value.

It’s also a great idea to include a summary of your offer just below the main headline on your response device:

RISK-FREE INTRODUCTORY OFFER:
Up to $326.85 in FREE GIFTS and DISCOUNTS!

10. Create a Powerful and Benefit-Laden Positive Acceptance Statement: This copy, at the top of your order form, 1) Puts your product’s “big promise” into your prospect’s voice, 2) Affirms what he wants you to do, and 3) Relieves him of all risk with the details of your guarantee.

The sample above, (compromised somewhat by the legal beagles) reads …

YES! I want to eliminate the plaque that threatens my heart and experience the kind of dramatic results your users are talking about!

Please rush my free gifts and RISK-FREE supply of Enhanced Oral Chelation™ as indicated below.

I understand that I must feel the difference Enhanced Oral Chelation™ is making in my health within 60 days, or I can return the unused portion for a FULL REFUND. And the FREE gifts I’m getting are mine to keep no matter what.

11. Present Ordering Options in Descending Order: In the example above, the customer is presented with four choices. He can buy a one-year supply, a six-month supply, a three-month supply, or a one-month supply of the product.

Typically, I like to offer two choices only; almost never more than three. Doesn’t really pay to make your customer work to decide which offer he’ll accept. In this case, though, we tested the bejezus out of the offer and found that a four-tier structure got us the highest response, average sale and ROI.

Notice that each ordering option is given a name – “Best Value” … “Great Value” … “Good Value,” and so on. This is a great way to emphasize the maximum free gift value and discount on each option. Notice also that the option that will result in the highest average sale is presented first.

12. Do NOT Forget to Get Your New Customer’s Phone Numbers and E-Mail Addy! Failure to do so can mean a mountain of lost revenue going forward.

Always have a reason why you need this information. You need the telephone numbers “… in case we have a question regarding your order.” You need his e-mail address “… for urgent updates” on his investment opportunities or dangers, or on new breakthroughs in heart health, or whatever else pertains to the product you’re selling.

The #1 Blunder Marketers Make With Order Forms

Would you let a shipping clerk change your headline? Or deck copy? Or body copy?

No?

Me neither. That would be dumb, right?

So why are shipping clerks allowed to change order forms – even in grand slam control promotions mailing millions?

I’ve had it happen more times than I care to count: I sweat bullets to make my order form as irresistible as possible and fall-off-a-log easy for my prospects to use … the promotion becomes a control with multi-million-piece mailing potential …

… And the order form begins to change on the very first roll-out.

Sorry – but that’s so far beyond dumb, you can’t even see dumb from there.

My advice is, pour everything you’ve got into your response devices. You’ve already slaved for weeks to get your headline, your opening copy, your body copy and your offer copy singing and soaring.

Your order form is the gate through which each prospect must pass to become a customer. This is no time to let up or get lazy. Or to allow some unqualified someone to futz with this critical part of your promotional copy.

So try this: Grab your swipe file and do something you may have never done before …

Flip past the headlines and all the other sexy bits. Go straight to the order forms. See how many of these 12 techniques you can find. Study how the copywriter accomplished these objectives. Then, think about new ways – better ways – you can accomplish them in the promotion you’re writing now.

A couple of hours work, maybe – but it’ll get you bigger winners, more often – guaranteed, or what you paid for this article will be cheerfully refunded.

Hope this helps …

Yours for Bigger Winners, More Often,


Clayton Makepeace
Publisher & Editor

THE TOTAL PACKAGE™

Attribution Statement: This article was first published in The Total Package www.makepeacetotalpackage.com.